Attract new and returning visitors, guests, and customers

The Information Presenter can help you to attract people - visitors, guests, or just customers, depending on the nature of your organization and service.

Problem

The Internet is full of choices and distractions. Even if people navigate to your website and think of visiting you in person, or buying your product, the chances are that they will be distracted by another thing and forget, or be taken to another website next time they search the Internet. Also, the modern Internet "AS IS" does not allow for quick momentary web navigation. Finally, usually, organizations may have many things to show and say but little space to do it.

More about the problem
Consider the following issues:

Internet traffic comes mostly from search engines, by far.
Web-users most commonly navigate the Internet using search, currently reported at 93%. Direct entry to a website occurs only when the user already knows the exact address and has a particular reason to visit it, which is not what usually happens. Most commonly, traffic comes from the search engines, and thus to only have a well-designed website is NOT enough, as the website must appear on the top of the search results.

A non-top search engine result is of little use.
While in the past, users explored a few pages from the results of a search, in recent times, users rarely reach even the second page. Reportedly as of now, only 5% of users get to the second page. Thus the competition for the presence on the first page of the search engine results has grown to be enormous. Even worst, many users follow only the top visible search results, which are usually paid ads, and do not look at the native results beneath them.

Website SEO is more or less 'magic' which can backfire.
Search engines keep their algorithms very strictly guarded secrets. Thus "the science" behind SEO are recommendations without warranties, observations, mythology, and anecdotes. From time to time, search engines do change their algorithms, and this makes some of yesterday's first page websites berried many pages below, today, or not listed at all. Thus from a 'magic' SEO can instantly become a 'curse' overnight with a change of the search engine algorithm.

Web content vs. search catch 22.
In a study from 2000, Sheena Iyengar and Mark Lepper discovered that too much choice is counterproductive, as explained in Barry Schwartz's article in Harvard Business Review. However, the web is already full of information. So websites have to respond accordingly with much information to be competitive, and especially considering the search engines which require much content to raise their score. So, on the one hand, sites must provide as much information as possible due to nature how users navigate the Internet using the search engines. Still, on the other hand, too much information on your site is counterproductive and puts off the visitors once they arrive on your website. For example, consider a jewelry website with thousands of jewelry items, or a holiday operator with hundreds of offerings - what would you choose? Most people browse for a few minutes and then close the browser.

The only sure way to be visited is via a paid advert.
A direct-name, non-competitive, or localized search may result in a successful first-page result for the website or an organization. However, in most cases, paid adverts are required to receive a visit in a competitive generic search.

Web design is expensive, with exponentially increasing costs.
Web design is expensive, with exponentially increasing costs for additional information due to added complexity and data structuring. By the nature of information, as the content on a website increases, it becomes more difficult and complex to add more of it in a way that is easily discoverable and accessible by the users. Restructuring of the content can lead to frustration in the website visitors as well as broken external and internal links.

It is impossible to have a quick random view on a website.
Suppose that an organization has a large set of images that they wish to display on their website in an accomplished way, despite the astronomical costs. A person interested in the organization cannot "just" click and see a fantastic painting, gorgeous scenery, or beautiful jewel, whatever the field of the organization might be. The user must first think of looking at a new item on the organization's website, and then open their browser, navigate to the organization's website, and search for something new which they have not seen already. This process, if induced at all, costs the user a lot of effort from and time, so users do not do it. Regardless, the organization has gone through the expense and trouble to publish their images on their website, and the user enjoys seeing such pictures. Certain online services attempt to resolve this particular problem; however, they are incomplete only partially useful.

Insufficient physical as well as web-space.
We already discussed the difficulties of adding too much content on a website. Also, organizations such as museums often suffer from inadequate physical space to display their items. This deficiency results in expenses and risks to move and rotate the pieces. It also limits the visitor's experience as only a fraction of objects, are displayed at a time.


These are only a few of the challenges that the modern Internet throws at the website owners.

To summarize, in the fast-paced world today, users browse the web through search engines. This behavior prevents establishing loyalty and trust between the provider and the consumer. On the other hand, due to contradicting factors, it is from tough to impossible and expensive to create a website that contains much information, which at the same time is effectively utilized by the visitors. Also, the modern Internet "AS IS" does not allow for quick momentary web navigation. Finally, usually, organizations may have many things to show but little space to do it, and the web "AS IS" may not be of much help.

Solution

By utilizing your community edition of the Information Presenter, you will be able to provide information to your audiences directly, in a continuous and non-obtrusive way, when the user wants it, and available via a single click. The Information Presenter works in symbiosis with your existing website and is beneficial to both the user and your organization, stimulating learning, enjoyment, purchases, visits, and much more.

More about the solution
Consider the following steps:

Provide a free community edition of the app to your audiences.
Provide a free community edition of the Information Presenter to your audience. Then people will be able to view your content in the best possible way and at any time with a single click, using the software.

We can create a custom edition of the Information Presenter for your organization within days. You can then give the software to your audiences via free download from your website, social media, blogs, inexpensive gave away physical media at suitable locations, e.g., at your museum, hotel, store, and so on.

Build up your online slide library.
Build up your online slide library. The software will deliver your content to your audience and make it ready to be seen by them with a click. You build up your online slide library in a straightforward way through an easy to use web interface - no IT skills are required.
  • The app supports three types of slides: image (for the highest possible view quality), video, and document slides containing text, pictures, and video.
  • An item can have multiple slides of any kind to show and discuss it from different points of view without becoming repetitive or boring.
  • Slides can have any number of properties attached to them, to provide information about the item, such as history, materials, price, etc.
  • Each slide should contain a single point of interest as opposed to try to cram all possible information on a subject.
  • You can link slides to webpages, to enable the user to get more information or take action by following the link.
The users of your app edition can view your slides by categories and properties as you build your online slide library.

Give enjoyment and beauty to your public through the app.
By providing many beautiful photos of your "things" through the software, you will allow your audience to enjoy what they love with just a mouse click. This gift from you will translate into connection and gratitude towards your organization and cause with all positive consequences.

Give knowledge and education to your audience through the app.
By providing many video and document as well as image slides, with attached to them informative properties, you can continuously educate your public, one little bite of knowledge after another, with every slide they see. Undoubtedly, your audience will appreciate this and perhaps get involved in one way or another, including visiting you, becoming a member, or in some other way.

Advertise and inform your public about your offers.
Use the advertisement capabilities of the software to invite people to visit you and gently let your audience know about events and offerings about which they may wish to know. You can provide three types of advertisements or any additional information in an elegant and non-obtrusive way.
  • Menu adverts - these are embedded menu commands in the main app menu. The user's default browser will load the webpage linked to the advert if the user selects it.
  • Overlay adverts - these are messages displayed at the bottom of image slides. The user can navigate to a webpage linked to the note with a single command.
  • Slide adverts - these are ordinary image, video, and document slides, but designated as "adverts". You can tell the software to display a slide advert after displaying a particular number of "normal" slides.

Get help to build your slide library and engage your public.
If your organization has aids, such as students, interns, volunteers, then you can use them to help you build your online slide library. Define low-rank data provider accounts for them and have them create slides for your slide library. No IT skills are required to create slides. You will only need to approve the slides they produce and make them public.


Once the user installs the app on their computers, it will start displaying items from your online slide library.
The app works in the following way on the user's computer:
  • The user sets the app window size and position, as well as chooses the category of slides to display. Depending on the customization, the app can show slides from the online slide library of the organization or the local user computer.
  • The app always stays quiet, showing the currently loaded slide in a tiny window, in the position of the screen where the user put it.
  • The user opens the currently loaded slide with a single click at any time.
  • The app displays image slides on all screens of the user's computer, enabling the highest possible viewing quality and unlimited zoom.
  • The app displays video and document slides in a standard window.
  • The user can view the slide properties, such as description, materials, processes of creation, price, etc. (as provided) with a single command.
  • The user can load the webpage of the current slide (if there is one) in their default browser with a single command.
  • The user can use the app as a screen saver, enjoying items from the organization, even when not working on their computer.
  • The app offers settings and display modes to answer any visual and behavioral requirements of the user.
  • The app never interrupts the user and their work.


The Information Presenter provides a complete or alleviating solution to many of the issues listed in the problems section. It enables organizations to keep their connection with their audiences once connected and provides them with enjoyment and education conveniently and elegantly. The software also allows users to learn without effort from the knowledge of the organization and enjoy quick momentary breaks seeing things that they are interested in the best possible way.

Benefits

  1. Keep the organization and the user in continuous connection.
  2. Educate users in a slow-pace but continuous way while advancing the cause of the organization.
  3. Provide comprehensive information for each item through multiple slides and properties.
  4. Reduce web-development costs, enabling a simpler yet more efficient website of the organization.
  5. Reduce search engine dependence and costs for not always efficient but expensive search engine ads.
  6. Increase your profit by reducing costs spend on broker websites s.a. travelsupermarket.com.
  7. Enable elegant and unobtrusive advertising, promotions, and information sharing.
  8. Enable direct online sales from your website through webpages associated with slides.
  9. Display all items, solves the problem with insufficient physical and unusable website space.
  10. Display the items of the organization to the user at all times (albeit inconspicuously).
    There is no need for conscious thought and effort by the user to view an item. Typically, the user must:
    1. think of browsing to see something on the subject or from the organization,
    2. open a browser,
    3. search, navigating forward and backward,
    4. repeat (3) until necessary.
    However, since the app is always visible on the user's screen, wherever the user placed it, it is ready to display the current item immediately with a single click, as soon as the user requires a quick break, or the slide grabs their attention.
  11. Provide enjoyment and learning to the user through information and content that they enjoy.
  12. Provide better viewer experience for the user than that of a browser in both quality and richness.
  13. Save time to the user not wasted on search engines and low-quality content while exploring.
  14. Save money to the user due to the education they receive and educated purchases in the future.
  15. Create bonds, trust, and gratitude between the user and the organization.
  16. * Benefits may not apply to all organizations depending on their type.

Industries

  1. Museums, art galleries and science centers.
  2. Resorts, hotels, cruises, tour operators and travel agencies.
  3. Parks, gardens, nature reserves, zoos and aquariums.
  4. Schools, universities and libraries.
  5. Corporations, s.a. automotive, etc.
  6. Jewelers.
  7. Fashion designers.
  8. Communities and churches.
  9. Real estate agencies.
  10. Dealerships.
  11. Sports clubs and other clubs.
  12. Photographers.
  13. Event organizers.
  14. Pet shops, gift shops, hobbyist, etc..
  15. Restaurants.
  16. Other types of businesses and organizations.



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